Analytics & Measurement

A lot of people treat marketing results like a sasquatch—it could exist…maybe. There’s no real evidence, so you can pretty much just believe whatever you want. 

Well here at McD Digital, we don’t believe in sasquatches. We also don’t believe that you should have to guess at the success of your marketing efforts. We understand that you don’t just want a return on investment; you want to be able to measure it. That’s why our experienced team monitors and reports on specific metrics—to help you ensure that you’re receiving a positive return on your interactive investments. From pay per click and social media, to your whole darn website and all the SEO intricacies that go along with it—we report on specific metrics to help you stay aware of your marketing performance. And if something’s not working? We change it. Simple as that.

Some Things We Measure…

  • Average Cost Per Click
  • Click through rate
  • Impressions
  • Unique impressions
  • Open rate for email marketing
  • Shares
  • Time spent
  • Conversions
  • Bounce Rates
  • SEO quality scores
  • And the list goes on and on…

Let our professional interactive marketing team partner with you to produce positive, measurable results for your marketing efforts. Request a consultation today.


11 Olt Ave., Pekin, IL 61554
Ph: 309-346-4229 | Toll-Free: 866-431-4230